client : Metis India Pvt Ltd
industry : Human Resources
 
Metis is an Empowerment Resource centre, which provides HR training and consulting services.

The ‘Trident’ or 'Trishul' has been incorporated into the logo- a symbol for empowerment, known as ‘psi’ in Greek- a weapon for power and authority. The Trishul also symbolises Right Knowledge, Right Belief, and Right Conduct in Buddhism. This ’3 concept idea’ was carried through in the Metis brand positioning messages e.g.
• Think Train Transform
• Learn Leverage Lead
• Excite Enable Empower etc.
 
 
 
“I am pleased with the outcome of the branding exercise done by Qern for our companies - Metis and R&M. Their thoughts are very imaginative and fresh. The design ideas suggested by them were in alignment with our business.”
Rajesh Athihalli, Director,
Metis ERC (I)