client : Root Cause
industry : Environment
 
Root Cause exists to make you think: about the environment, about your role as a consumer, about life and your power to change it. Exploring issues like recycling, gutka consumption, and mosquito mats to name a few; the sites unconventional design represents a combination of facts and a personal voice to get you thinking. Bold graphics and witty yet informative text make you examine your beliefs and show you how you can make a change.

www.rootcause.in
 
 
 
“Qern’s work on the Root Cause website has been most interesting. We both agreed to not use pictures for words, but instead to use words that draw the picture. The play with colour and font encourages a reader to scroll down and to capture the essence of the story.”
Gopakumar, Founder,
Root Cause